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- TelevisaUnivision ofrecerá experiencia de compra IA a su audiencia durante los Latin American Music Awardsby Denny Alfonso on April 25, 2024 at 2:00 pm
Los Latin American Music Awards tendrán una particularidad para su audiencia este año, gracias a una asociación de TelevisaUnivision y Shopsense AI televidentes podrán gozar de una experiencia de compra directa mientras disfrutan de la transmisión del evento en vivo desde Las Vegas por la cadena, este 25 de abril. Shopsense AI, una empresa pionera
- Influencer agency Billion Dollar Boy offers creators a membership program, with benefitsby Antoinette Siu on April 25, 2024 at 10:01 am
Influencer agency Billion Dollar Boy on Thursday is launching a creator community membership as it expands its consultative services and partnerships, Digiday has learned.
- FaZe Clan’s $75 million product licensing business could represent the future of esportsby Alexander Lee on April 25, 2024 at 4:01 am
As FaZe looks to escape the difficulties it experienced in the public market, its greatest strength might be a business unit that was already in action well before the acquisition: FaZe Clan’s product licensing business.
- Media Briefing: Publishers who bet on events and franchises this year are reaping the rewardsby Kayleigh Barber on April 25, 2024 at 4:01 am
Tentpole events and franchises are helping publishers lock in advertising revenue.
- Research Briefing: YouTube commands marketing spend on ad-supported streaming servicesby Catherine Wolf on April 25, 2024 at 4:01 am
In this week’s Digiday+ Research Briefing, we examine how YouTube commands the majority of marketers’ ad placements and ad budgets among ad-supported streaming services, how fewer publishers plan on growing their events business, and how ads are coming to Meta’s Threads platform sooner than expected, as seen in recent data from Digiday+ Research.
- While Biden signs the TikTok bill, marketers still aren’t panickingby Krystal Scanlon on April 25, 2024 at 4:01 am
No one seems convinced (yet) that an outright ban will happen anytime soon.
- Inside Google’s latest move to postpone the cookie apocalypseby Seb Joseph on April 25, 2024 at 4:01 am
Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late.
- The case for and against organic socialby Sam Bradley on April 25, 2024 at 4:01 am
Digiday has delved into the debate, weighing the arguments for and against marketers relying on organic social.
- Sephora pone a prueba una nueva estrategia de merchandising para el cuidado corporalby Emma Sandler on April 24, 2024 at 9:36 pm
Esta historia fue reportada por primera vez en Glossy, una publicación hermana de Digiday en Español. Sephora está poniendo a prueba un nuevo programa de merchandising en las tiendas, aprovechando el auge del cuidado corporal. El programa piloto, una extensión del programa “Next Big Thing” de Sephora, se centra exclusivamente en el cuidado corporal y pretende
- PepsiCo patrocina su primer show en colaboración con Hulu dedicado a promover la cocina latinaby Denny Alfonso on April 24, 2024 at 5:47 pm
Pepsi tiene claro que para conquistar al consumidor latino hay que ganarse primero su paladar, por eso está estrenando su primera serie en streaming, Talking Sabor, un programa que se podrá ver en Hulu a partir del 24 de abril. Para el proyecto, Pepsi se asoció con el popular chef de origen mexicano Aarón Sánchez,
- With Firefly Image 3, Adobe aims to integrate more AI tools for various appsby Marty Swant on April 24, 2024 at 3:19 pm
New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.
- How accurate and precise data sets drive effective first-party data activationby Adstra on April 24, 2024 at 1:53 pm
Emily Kistner, director of new business and identity solutions, Adstra The landscape of data-driven advertising is evolving at a breakneck pace, with connected TV and programmatic advertising leading the charge. Scalable identity, coupled with the adoption of machine learning, has unlocked marketers’ ability to reach increasingly specific audiences. These improvements, along with the massive COVID-era
- A history of middle manager stress: The Return podcast, season 3, episode 1by Cloey Callahan on April 24, 2024 at 4:01 am
In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.
- Why Cava’s bid for brand awareness means prioritizing streaming adsby Kimeko McCoy on April 24, 2024 at 4:01 am
Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.
- With the rise of the chief AI officer, it’s time to examine ‘czar’ cultureby Kristina Monllos on April 24, 2024 at 4:01 am
Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists as everyone is now doing said thing (or it was a fad that has since faded away) — does it make sense for businesses to continue to appoint new czars with every new trend?
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