Data That Speaks Your Language
Nonprofit Data Analysis & Attribution: Actionable Insights for Fundraising Success
Unlock actionable nonprofit data analysis and attribution insights. Use multi-touch attribution, media mix modeling, and advanced donor analytics to optimize fundraising strategies and maximize ROI.
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Turning Data Into Actionable Insights
How many times have you sat through a two-hour business review, only to emerge feeling drained and unsure of what the most actionable and scalable opportunities are that resulted from all of that data analysis and presentation?
Agencies have an obligation to do more than just present isolated or inconsequential data points. Great agencies, like Further, identify the most important trends within the data and then weave them into a narrative that clearly defines the next steps needed.
Nonprofit Data Analysis & Attribution
We give context to data and let it speak your language—focusing on the impacts to your objectives and identifying new trends and discoveries that guide future decision-making. Our background as acquisition experts affords us the knowledge and industry connections to develop more targeted segmentation and donor profiles that go beyond RFM and age/gender demographics.
We use a myriad of data sources to capture and interpret signals of intent and then to craft that data into better, more sophisticated, tactics and strategies that improve your outcomes.
Sure, we offer always-on comprehensive dashboard reports so that you have immediate access to the most frequently asked questions at your fingertips. But knowing your current search CPA or your CTV’s CPM’s is only useful to an extent. How those data points are interpreted, and having a dedicated team to doing just that, is what separates the good from the great. You want to be GREAT, right!?
Sophisticated Attribution for Nonprofits
One of the most forward-looking approaches that leading non-profits are adopting is in multi-touch attribution (MTA) and media mix modeling (MMM). The challenge in the past has been that these sophisticated tools are usually very expensive and frequently priced out of range for non-profit budgets. However, Further has delivered a robust proprietary MTA measurement tool to several of our mid-size and larger clients ($1 million+ annual media spend) that has opened up new possibilities and changed their entire perspective on where the next best investment will be.
Optimizing Upper- and Lower-Funnel Channels
This is particularly important as competition and prices ramp up for lower-funnel channels like search. To effectively deliver new prospects to those lower-funnel channels, charities need to embrace expanded upper-funnel channels and tactics. But if these don’t deliver last-click conversions and you aren’t able to prove WHICH of the channels is most impactful, you’re left with a hope-and-pray strategy. Further solves that dilemma and offers trackable and measurable attribution solutions that validate and inform upper-funnel strategies.
Delivering Actionable Intelligence for Fundraising Programs
Are you looking for new views into your data that might offer a refreshing perspective on what’s working and what can be improved in your program?
Some examples of valuable intelligence Further delivers to clients include:
• Controlled experimentation infrastructure
• Statistically significant uplift metrics for each testing variant
• Data-driven insights into user response behaviors
• Engagement scores across content formats
• Rankings to guide editorial and promotional focus
• Behavioral intelligence for donation and advocacy alignment
• Deep-dive analysis of gift distribution levels & upgrade propensity
• Mid/Major pipeline reporting
• Lifecycle file health measurement
• Retention and LTV reporting with drill-down capabilities
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Ready to Go Further?
Let’s take the next step together. Call us today and discover how we can take your business further.
410-280-7148 Get in Touch