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Advocacy & Lead Generation
Advocacy That Activates. Campaigns That Convert.
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We don’t just build awareness—we build movements that drive policy change and generate sustainable supporter pipelines.
Most agencies treat advocacy like awareness campaigns with a petition attached. We approach it like the sophisticated lead generation engine it should be. Every advocacy touchpoint becomes an opportunity to identify, engage, and convert passionate supporters into your organization’s most valuable long-term assets.
Beyond the Rally Cry: Building Advocacy Ecosystems That Scale
Traditional advocacy marketing stops at the signature. We start there. Our integrated approach transforms single-issue supporters into multi-channel advocates, turning momentary outrage into sustained engagement. We understand that today’s petition signer is tomorrow’s major donor, volunteer leader, and policy champion—if you know how to nurture that relationship strategically.
Lead Generation with Legislative Impact
Here’s what separates advocacy pros from amateurs: the ability to generate quality leads while driving real policy outcomes. Further builds sophisticated funnels that capture supporters across the entire advocacy spectrum—from casual clickers to hardcore activists. Our targeting identifies not just people who care about your issue, but people who take action, share content, and open their wallets when it matters most.
Multi-Channel Advocacy Architecture
Your supporters don’t live in silos, so your campaigns shouldn’t either. We orchestrate advocacy across email, social, and digital advertising to create consistent pressure campaigns that lawmakers can’t ignore. More importantly, we design every touchpoint to capture behavioral data that makes your next campaign smarter, your targeting sharper, and your conversion rates higher.
From Petition to Pipeline:
The Long Game
While we excel at acquiring new leads and supporters, Further understands that the real impact happens after the signature. We can help you develop sophisticated lead scoring that identifies your most valuable advocacy prospects and automatically nurtures them through customized engagement sequences. We help you turn single-issue supporters into multi-issue champions, and casual followers into recurring donors—because sustainable advocacy requires sustainable funding and engagement.
No Advocacy, No Problem
Even if your organization isn’t focused on advocacy, Further has your lead generation solutions ready to roll. We work with many clients who are seeking to grow their email file and identify new prospects and warm-leads who can be cultivated into donors. All it takes is finding the right leads and the right conversion strategy and we excel at both.
Measurement That Matters
We track more than petition signatures and social shares. Our advocacy analytics reveal supporter lifetime value, issue crossover potential, and conversion patterns that inform everything from budget allocation to message development. When you can prove that advocacy campaigns generate $X in downstream donations and recruit Y new monthly sustainers, suddenly everyone understands why advocacy isn’t just a program expense—it’s a growth investment.
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Ready to Go Further?
Let’s take the next step together. Call us today and discover how we can take your business further.
410-280-7148 Get in Touch