Digital Account Director
Further is seeking a Digital Account Director to craft digital fundraising strategy, lead media planning, and manage client relationships across a portfolio of nonprofits. This is a senior-level role for an experienced digital media professional who brings deep expertise in media buying, campaign strategy, optimization, and performance analysis across a wide range of platforms.
We’re seeking a digital marketer with at least 6+ years of related experience and a track record of professional growth. The ideal candidate is a hands-on, strategic thinker who is comfortable translating complex data into clear recommendations for clients. Experience with both direct response marketing and digital brand marketing and engagement strategies is preferred.
This is a hybrid position, with preference given to candidates who are local to the Annapolis, MD area and able to work from our office two days per week.
What You’ll Bring:
We’re looking for someone who is proactive, collaborative, and able to thrive in a fast-paced environment. As someone with considerable industry experience, your experience will allow you to lead complex clients with large media budgets and mentor more junior teammates.
Key skills include:
- Digital Fundraising Strategy
- Media Planning, Buying, and Optimization
- Customer Relationship Management
- SEO, GEO, and Emerging Search Strategy
- Emerging Digital Trends
- Digital Analytics and Performance Analysis
- Audience Segmentation and Growth Strategy
- Creative Ideation and Testing
What You’ll Do:
In this position, the Digital Account Director will be responsible for the following duties, among others:
- Serve as the primary strategic and day-to-day client contact for up to five accounts.
- Organize and lead client teams of 4-5 people to ensure client success
- Lead the development of comprehensive strategies to achieve client goals
- Develop and oversee media plans across paid social, search, display, video, CTV, and mobile campaigns.
- Contribute to client audits and strategic recommendations related to GEO, SEO, evolving search behaviors, and AI powered search.
- Ensure client budgets and media spend are smartly and attentively managed.
- Develop testing strategies and recommendations encompassing creative, messaging, media channels, landing pages, offers, and audiences.
- Identity opportunities to improve fundraising performance, donor acquisition, ROI, ROAS, cost efficiency, and long-term program growth.
- Partner with internal teams to develop quarterly business reviews, performance analyses, and strategic recommendations.
- Research and recommend new digital marketing channels, technologies, targeting, and other testing channels.
Qualifications
- 6+ years of experience in digital marketing, digital media buying, and digital strategy with significant hands-on experience managing multi-channel paid media campaigns.
- 4+ years of experience independently managing client relationships and leading strategic client conversations.
- Minimum of 4 years leading direct response-based digital efforts
- Familiarity with SEO, AI-powered search and emerging digital marketing trends is preferred.
- Highly organized and able to manage competing priorities, multiple client relationships and complex projects simultaneously.
- A proactive mindset with the willingness to identify growth opportunities, raise issues, and make recommendations independently.
- Solid written and verbal communication skills, paired with the demonstrated ability to organize your work and continuously manage competing priorities.
- Strong competency in Microsoft Office, including PowerPoint and Excel.
This is a great opportunity to lead innovative digital fundraising strategies, partner with mission-driven organizations, and make a meaningful impact while helping shape the future of digital marketing in an evolving industry. Further’s Leadership team is committed to continual improvement on a personal and corporate level. We will provide opportunities and a supportive environment for you to succeed, but the above characteristics and work ethic are mandatory to achieve that success.
Apply Now