Analytics

Reporting is not Analytics

Turning Data Into Actionable Strategies

Everybody says they offer Analytics these days.  So do we—but we go further… Reporting of numbers and statistics aren’t analytics. Until you transform data into actionable solutions “analytics” is just a buzzword.

We manage complexity.  We do this by identifying and communicating about the key drivers of your programs in simple yet powerfully insightful ways. We handle the complexity of audience targeting and overlap, the difficult questions around attribution, and the coordination of multiple channels, platforms, and fundraising objectives.

Our direct response background gives us a unique approach to digital fundraising for non-profits. We are intensely focused on driving programs that produce measurable results—and typically that means revenue impact is the first thing on our mind.

At Further, analytics has three basic components:

  • Implementing tracking mechanisms that align Google Analytics with CRM and third party reporting. Looking to attribute that ominous ‘dark pool’ of donations? Contact us about attribution solutions.
  • Parsing the signals from the noise. We never suffer from analysis paralysis because we know how to focus conversations around the important data points and not get distracted by the thousands of fun but futile metrics that are so common on the web.
  • Driven by Data and Powered by PeopleTM. It’s more than our tagline…it’s our business model. We are committed believers in AI, but effective marketing still needs top caliber people to transform the findings into strategies that meet the goals and objectives of your organization.  Without this implementation feedback loop overlapping with hardcore data exploration it’s all just numbers.

 

How can you tell if you’re getting reporting or analytics? Simply put, if most of the reports you are receiving are historical and backwards looking you’re getting reporting. If the counsel you are receiving is grounded in historical basis but is predictive, forward-looking, goal-oriented, actionable and ties back to the strategic roadmap, then you are getting analytics.

Want to go deeper?  Go Further…

We have an aggressive 5-year fundraising goal that is largely driven by digital. Further is the perfect partner to map out the strategy and help us achieve the results.

Diane Clifford
Director of Annual Giving & Membership
No Kid Hungry
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Related Case Study

Using Analytics to Drive Strategy

Understanding your audience is the first step in developing solid strategy. See how Further analyzed user behavior and onsite user experience to maximize lead gen and event registration.

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